'Ask a designer'

Designer Andy Rutledge wrote a stiff critique of Poynter's 2007 Eyetrack Survey findings.

He says the results are flawed because of a flawed survey process.

"Context matters. Content matters. Design matters. Poynter ... can’t be bothered by these trivial facts."

He smacks down Poynter's own look.

"In fact, if you have any doubts about whether or not Poynter understands design, you need look no further than their own website. The chaotic and psychedelic experience you’re presented with there is clear indication of their grasp of design.

And finally:

"In short, if you want to know how a reader will consume a page of content in a specific context, don’t ask a journalism study coordinator; ask a competent designer."

Read Rutledge's "Poynter's Eye-tracking Follies" and decide for yourself.