Sunday, November 2, 2008
Sunday, September 14, 2008
Mario Garcia tackles the question: Is the space above the nameplate sacred? He writes:
"It can be controversial, and I usually get asked that question at least twice a week somewhere in the world: How effective is it to lower the newspaper's nameplate to put something at the very top?My response is always similar: very effective. The moment you put a promo, a photo, a story or even a variety of elements above the nameplate, those items will command great attention. It is the editor's way of saying:Look at this. It is special."
Friday, September 12, 2008
It's always a nice surprise when I'm browsing Newseum thumbnails and I click on something striking to get a better look -- and it turns out to be a newspaper I'm familiar with. Having gone to school in Pullman, Wash., Lewiston was practically down the road 40 minutes. I've see the inside of their newsroom. And I was pleased to see this gorgeous play of such an eye-catching photo.
Tuesday, August 12, 2008
Rolling Stone Magazine is cutting down from it's approximately 10" by 12" to a more standard 8.5" by 11". In a refreshing twist, it's not a cost-cutting measure. They are going to heavier paper with a glossy finish, adding 16 to 20 pages and changing from a saddle-stitched binding to a glued perfect bound format.
The New York Times reports that magazines are becoming increasingly standardized and Rolling Stone's shape doesn't fit in standard racks. It gets pushed up, down or off to the side of displays -- away from eye level. Also, advertisers have to revise ads to fit the format, and insert ads, with scent samples for example, are especially troublesome.
Word is, the new shape with come with a redesign.
Monday, August 11, 2008
Charles Apple has more images from the redesign.
He also made a funny, "Yes, that’s one word: SunSentinel. Looks like Tribune company cutbacks have finally affected punctuation. The folks in Fort Lauderdale laid off a hyphen."