Above the nameplate: Prime real estate

Mario Garcia tackles the question: Is the space above the nameplate sacred? He writes:

"It can be controversial, and I usually get asked that question at least twice a week somewhere in the world: How effective is it to lower the newspaper's nameplate to put something at the very top?

My response is always similar: very effective. The moment you put a promo, a photo, a story or even a variety of elements above the nameplate, those items will command great attention. It is the editor's way of saying:

Look at this. It is special."

News of the future: electronic ink

Here's a story from the New York Times that's getting some eyes:

New E-Newspaper Reader Echoes Look of the Paper

Check it out.

Nice work Lewiston

It's always a nice surprise when I'm browsing Newseum thumbnails and I click on something striking to get a better look -- and it turns out to be a newspaper I'm familiar with. Having gone to school in Pullman, Wash., Lewiston was practically down the road 40 minutes. I've see the inside of their newsroom. And I was pleased to see this gorgeous play of such an eye-catching photo.